Overview
*Lifepoint Health has an opportunity for a Digital Marketing Manager – Remote.*The Digital Marketing Manager is responsible for managing the digital marketing projects for Lifepoint lines of business including project management and the trafficking of all paid digital campaigns across our organization in hospitals and related physician practices. Plays a critical role in the placement and management of paid media digital campaigns pertaining to tagging, tracking, audience verification, data capture strategy, and overall media technology, to ensure the timely launch and proper execution of digital advertising campaigns. Analyzes results of campaigns and makes decisions on recommended improvements. Must have knowledge and demonstrated experience of the digital media landscape, possesses excellent communication skills, and can ideate and collaborate across teams. Works closely with internal teams including creative, project management, CRM, and campaign strategy.
Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities.We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.
*ESSENTIAL FUNCTIONS: *To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
* Assist in marketing strategy and advertising campaigns across a diverse portfolio of brands. This includes numerous day-to-day tasks with the advertising agency of record, other external partners and internal stakeholders outside of the marketing department.
* Recommending process improvements and tools for team effectiveness and efficiencies
* Project Management
* Cross-train team members on digital execution tactics and best practices
* Collaborate with internal teams to improving digital strategy to optimize user experience
* Collaborate with agencies and vendor partners
* Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
* Distribute tags, trackers, and creative assets to all relevant placement platforms
* Facilitate the creation of online content and the website user experience, improving the usability, design, content and conversion of all digital properties.
* Embed additional survey, audience measurement, verification, and other tracking components for external vendors and internal needs
* Educate and communicate to internal/external teams on campaign element identification, implementation, and best practice for campaign success
* Analyze and interpret campaign results to provide insights and suggest improvements to enhance future results, and documentation of best practices
* Manages and develops requests from the divisions and service lines for marketing materials.
* Regular and reliable attendance.
* Perform other duties as assigned.
*Additional Information:*
Position primarily serves internal co-workers.
Access to and/or works with sensitive and/or confidential information.
*SUPERVISORY RESPONSIBILITIES:*None.****
*KNOWLEDGE, SKILLS & ABILITIES:*The requirements listed below are representative of the knowledge, skills and/or abilities required.
*Education:*Minimum required: Bachelor’s degree
*Experience:* 3 years of marketing experience
– Hands-on experience strategizing and collaborating with numerous lines of business, including internal and external stakeholders
– Experience in digital media and marketing analytics
– Project management knowledge and proven organizational skills
– Healthcare marketing background preferred but not required
*Certifications:*/ //Preferred: Google Certified and/or FB Ads certification/
/Minimum overnight travel (up to 10%) by land and/or air/
**Job:** **Please select a valid job field*
**Organization:** **LifePoint Health Support Center*
**Title:** *Digital Advertising Manager – Remote*
**Location:** *Tennessee-Brentwood*
**Requisition ID:** *7410-7125*
