Overview
Division Director, Marketing Field Strategy
*Who we are:*
At Lifepoint Health, we provide quality healthcare to rural communities. As a valued member of our team, you will be an integral part of a group working together to elevate Lifepoint’s healthcare delivery network.Our network includes 60 community hospitals, 60 rehabilitation/behavioral health hospitals, and 250 additional sites of care across the United States.As an organization, we are dedicated to serving communities nationwide by providing exceptional care. We believe in the power of our talented teams and strive to create environments where employees find purpose and fulfillment.
*What you’ll do:*
As a Division Director, Marketing Field Strategy, you are responsible for division-level oversight and leadership of marketing strategies for a defined group of healthcare facilities across several states. The Division Director is an extension of the Health Support Center (HSC) Marketing team and serves as a strategic resource for hospital leaders. The Division Director develops and oversees the executionof marketing strategies for facilities, workingcollaboratively with all departments to ensure that collateral materials, advertisements, and activities accurately reflect and support LifePoint brand and messaging expectations.
*Responsibilities:*
* Develop marketing strategies for hospitals with director and coordinators using data-driven organizational best practices
* Serve as regional brand manager for LifePoint, ensuring consistency of both hospital and LifePoint brand strategies, with direction from HSC Marketing and Communications
* Oversee implementation of tactics including website and social media, community events, community newsletter, advertising and sponsorships by facility directors and coordinators
* Ensure appropriate deployment and use of standardized marketing tools, best practices, and templates
* Assist with complex, reputation management and community perception challenges
* Present strategic updates to hospital leadership teams, governing boards and/or JV boards, as needed
* Makes visits to each market as feasible/appropriate, otherwise establishing ongoing touchpoints with field representatives for alignment
*What you’ll need:*
*EDUCATION:*Bachelor’s Degree (Journalism, Communications, Marketing, Public Relations or related field)
*EXPERIENCE:*Minimum 7 years of related experience. Previous hospitals marketing or communications experience required.
*Why choose us:*
As a team member of the Health Support Center, our goal is to support those that are in our facilities who are interfacing and providing care to our patients and community members. Our focus is to attract, retain, and empower a diverse and determined workforce. Our mission statement is at the heart of who we are and what we do: “Making Communities Healthier.” In this shared mission, we believe that our collective efforts will shape a healthier future for the communities we serve.
*Benefits:*We offer an excellent total compensation package, including a competitive salary and benefits. Some of our benefits include 401k, flexible PTO, generous Employee illness benefit (EIB), medical, dental, vision, tuition reimbursement, and an Employee Assistance Program. We believe that happy, healthy people have a passionate engagement with life and work and have designed our package to enhance your wellbeing.**
**Job:** **Please select a valid job field*
**Organization:** **LifePoint Health Support Center*
**Title:** *Division Director, Marketing Field Strategy – Remote*
**Location:** *Tennessee-Brentwood*
**Requisition ID:** *7410-7412*
